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PC in Madhuri’s kitchen
FSJ May, 2013

Last month, Priyanka Chopra quietly replaced Madhuri Dixit in a lucrative commercial. When Madhuri was still an exclusive entity, living in Denver, and deigning to fly down to Mumbai only for a spot of work before going back home, she had bagged this ad for a dish washing liquid. For someone who wanted to do glam work, doing the work of a bai (domestic staff) in that ad was strange.
So now is Priyanka going to be washing dishes in the kitchen? Banish the thought. The dishwashing detergent just decided to get itself a more upmarket image and roped in Farah Khan to direct the new commercial for them. And Farah was clear that she wouldn’t be showing PC scrubbing utensils in the kitchen sink!

While the endorsement just ups Priyanka’s bank balance and keeps her today’s woman image intact, where does that leave Brand Madhuri?

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